Diageo Global Travel and Middle East (GTME) has announced the opening of the first ‘The Singleton Sensorium’ in Travel Retail in Taiwan’s Taoyuan International Airport.

Diageo Global Travel and Middle East (GTME) has announced the opening of the first The Singleton Sensorium in Travel Retail in Taiwan’s Taoyuan International Airport. 

Diageo has announced that Barbara Bajorat has been appointed regional director for Europe with Diageo Global Travel & Middle East.

Diageo Global Travel and Middle East (GTME) managing director Doug Bagley, has announced two senior appointments to his Singapore-based team.

Diageo Global Travel and Middle East (GTME) and the World Duty Free Group have opened an “exclusive concept store” in the departures concourse of London Heathrow Terminal 4, for Johnnie Walker Explorers’ Selection, a major global marketing initiative that GTME says represents one of Diageo’s most significant investments in travel retail.

Diageo has unveiled formally its latest Johnnie Walker expression: The Spice Road, which is only available in duty free stores.

Diageo GTME Americas has launched two new products under the Johnnie Walker brand. Johnnie Walker Platinum Label and Johnnie Walker Gold Reserve will launch in the Americas first, followed by a global roll-out in travel retail in the first half of 2012.

Diageo has launched a Johnnie Walker campaign at Amsterdam's Schiphol airport. The Step into the Circuit campaign is centred around the brand's Formula 1 sponsorship.